Keyword Intent Classifier
Know the “why” behind every search. Then rank with relevance.
Why Intent Matters?
One Keyword. Many Meanings.
Not all keywords are created equal. Some are just browsing. Some are ready to buy.
This tool helps you:
- Tag each keyword by intent
- Choose the right page format
- Avoid mismatch between query and CTA
The Four Intent Types
How We Classify Keywords
Informational
Sample Queries
"how to speed up wordpress", "seo vs ppc"
Navigational
Sample Queries
"ahrefs blog", "hubspot pricing page"
Commercial
Sample Queries
"best seo tools",
"top project management software"
Transactional
Sample Queries
"buy seo course", "sign up for semrush"
Download the Classifier
This template lets you:
- Paste in a list of keywords
- Auto-tag intent with dropdown
- Add notes on SERP features
Combine with audit tools or playbooks for end-to-end flows
What to Do With It?
Actionable Next Steps
After classification:
- Align informational queries with blog posts
- Turn commercial terms into comparison or listicles
- Use transactional intent for product or sign-up pages
Combine with audit tools or playbooks for end-to-end flows
Related Pages & Tools
Turn Intent Into Action
Content Brief Template
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Blog Template Generator
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On-Page Checklist
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Write With Intent
Classify your keywords. Then match them with the right content.