SEO Isn’t One Thing—It’s a Stack
SEO has evolved into a set of interconnected disciplines.
Each type of SEO plays a role in how your content is discovered, trusted, and ranked.
The Core Types of SEO
Technical SEO
Optimizes how search engines crawl, render, and index your site. Think: speed, code, structure, schema.
Content SEO
Focuses on relevance, depth, and clarity of your content. Keyword targeting meets value delivery.
Local SEO
Helps businesses appear in local searches and map results. Citations, reviews, and NAP consistency.
Enterprise SEO
SEO at scale—hundreds of pages, multiple teams, large CMS and dev workflows.
Off-Page SEO
Boosts trust and authority through backlinks, social signals, and earned media.
E-Commerce SEO
Optimizes product pages, category structures, filters, and schema for shopping intent.
When to Use Which Type?
| Factor | On-Page SEO | Off-Page SEO |
|---|---|---|
| Control | Full (you control everything) | Indirect (others link or mention) |
| Examples | Titles, headers, keywords, content | Backlinks, PR, social signals |
| Direct Impact | Search understanding & user experience | Trust, authority, relevance |
| Measurement Tools | GSC, Screaming Frog, RankMath | Ahrefs, Moz, Semrush, mentions |
Deep Dive Into Each Type
Technical SEO
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Content SEO
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Internal Linking
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SEO Glossary
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