SEO Fundamentals
Build your foundation in SEO — one clear concept at a time.
What You'll Learn
Master the Building Blocks
This section helps you:
- Understand how search engines work
- Learn the types and roles of SEO
- Track meaningful SEO metrics
- Speak the language of SEO confidently
Whether you’re a founder, freelancer, or new marketer — start here.
Modules Overview Grid
Start Learning Below
What is SEO?
Understand SEO at a glance, from traffic to trust
How Search Engines Work
Discover how crawling, indexing, and ranking actually work
On-Page vs Off-Page SEO
Know what you control and what earns trust externally
Types of SEO
Explore technical, content, local, enterprise, and more
Key SEO Metrics
Learn which numbers actually matter to search performance
SEO Glossary
Search and understand 150+ SEO terms
Who This is For?
Learn With Context
Audience List:
- Founders and marketers new to SEO
- Freelancers and agencies building better strategy
- Teams onboarding new SEO talent
- Product folks understanding how SEO fits into the stack
Continue Learning
Go Beyond the Fundamentals
Systems
Templates and workflows that scale
Audit Lab
Tools to diagnose and improve SEO
Playbooks
Real-world examples for startups, SaaS, and more
Resources
Downloadable templates and generators