Internal Linking Flow
Help search engines and users navigate your site like pros.
Why Internal Links Matter?
SEO Flow Starts from Within
- Tell Google what pages matter
- Distribute link equity
- Help users find related content
- Power pillar-cluster strategies
When used intentionally, internal links are like pipes — they carry authority and context across your site.
The Flow (Step-by-Step)
The Linking Flow in Action
1. Start with Your Pillars
Identify 3–5 evergreen pages you want to rank — guides, hubs, cornerstone content
2. List Supporting Content
Blog posts, how-tos, case studies — anything related to the pillar
3. Map the Links
Link up to the pillar, across to other relevant posts, and down to sub-topics
4. Add Contextual Anchors
Use relevant anchor text that reflects search intent
5. Refresh Routinely
Update links every quarter to reflect new content
Download the Template
Don’t Just Learn It — Use It
Download the internal linking map template and build your flow:
- Add pillar and cluster titles
- Assign priority scores
- Track anchor text and last review date
Best Practices : Pro Tips for Link Flow
Checklist Style:
- Keep links above the fold where possible
- Use varied but relevant anchor text
- Don’t overlink (3–5 good links is better than 15 weak ones)
- Prioritize deep links — not just nav/menu links
- Avoid orphan pages entirely
Related Systems
Expand the Flow
Content Cluster Blueprint
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SEO Audit Blueprint
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Schema Automation
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Systems That Stack
Internal linking is one piece of your SEO system. Stack it with structure.