Content Gap Analysis
Why Gaps Happen?
The Content You Didn’t Create
Content audits don’t just show what’s wrong — they reveal what’s missing:
- Mid-funnel topics your competitor ranks for
- SERPs where your content doesn’t match intent
- Missed keyword variations or angles
What This Audit Covers?
Gap Dimensions We Analyze
Keyword Coverage
Variants, synonyms, long-tail
Funnel Mapping
TOFU / MOFU / BOFU alignment
Intent Matching
Informational vs Transactional content gaps
Competitor Overlap
Where they rank and you don’t
How to Use the Template?
Run Your Own Audit
- Paste in your top content URLs
- Compare with 2–3 competitors
- Tag each keyword by intent + funnel stage
- Highlight opportunity zones
Combine with audit tools or playbooks for end-to-end flows
Where to Act First?
Prioritize Like a Strategist
Not all gaps are equal. Start with:
- Keywords with mid-high search volume
- SERPs showing content format you lack (video, comparison, FAQ)
- Pages ranking 6–15 — easier to lift
Related Systems
Fix Gaps with Execution
Content Cluster Blueprint
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Blog Template Generator
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SEO Audit Blueprint
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From Blind Spots to Backlinks
The fastest way to grow traffic isn’t more content. It’s the right content.